Andrew McAfee coined the term “Enterprise 2.0 (E2.0)” to describe how Web 2.0 “technologies could be used on organizations’ intranets and extranets.”
I found McAfee’s insight into best practices to be what resonated most with me when I read Enterprise 2.0 .
I have been studying the way in which organizations leverage best practices for nearly 30 years, and strongly believe that doing a better and faster job of sharing best practices would generate a measurable and significant ROI. Enterprise 2.0 explains how organizations can do just that. ( See further discussion on the subject of best practices .)
This book really helped me to understand why some organizations do a poor job of tapping into the talent they have in-house. It explains how Web tools can help an organization get smarter faster and lays out a road map for successfully implementing enterprise 2.0 projects with steps such as:
- Turn off the old or legacy communication systems to communicate, an example is sharing best practices one to one, via email.
- Support, encourage, promote and reward believers in E2.0
- Design technologies by starting with the users requirements.
- Be prepared for the implementation of E2.0 to take longer than you ever imagined. Be in it for the long haul.
- Celebrate small wins
- Measure progress at first and ROI later
- Integrate E2.0 within existing communication software and processes
McAfee observes: “One thing that’s clear from a large and growing body of research is that IT as a rule significantly enhances productivity. Technology helps a company do more with less. What’s more, IT helps companies keep doing even more with even less, year after year.”
Agreed. And, moreover, rapidly evolving technology needs to be more effectively leveraged in the sales and marketing functions. At the same time I believe that rapid implementation of technology with little consideration of the user needs and whose underlying intent is to generate management reports is a mistake.
Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges by Andrew McAfee , published by Harvard Business School Publishing, 2009.