At least once a month, I will post a review of a business book that I’ve found valuable for its great insight. I hope that others will also find value from the reviews.
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I found Shift!: Harness the Trigger Events that Turn Prospects Into Customers to be very informative, actionable and rich. In fact, I had to slow
In my last post, I began my analysis of Tyco International. Now I want to use the Nine Elements of Knowing Your Customer (9EKYC) model to
The Power Of Positive Deviance by Richard Pascale, Jerry Sternin and Monique Sternin I was drawn to the book because of my fascination with the